AIA, WhiteCoat tie as much as increase digital psychological well being assist in Singapore


Life insurer AIA Singapore and telehealth firm WhiteCoat have partnered to supply digital company psychological well being options.

The companions are increasing their Suppose Properly programme to offer textual content, video, and in-person psychological well being teaching and assist to AIA’s company worker purchasers. Embedded in AIA’s company outpatient plans, the programme can even supply “a dynamic and personalised” content material library of curated psychological wellness sources comparable to articles and movies.


By means of the WhiteCoat cell app, customers will first have to finish a psychological well being self-assessment and make a same-day appointment to talk in real-time with a psychologist or counsellor, who also can advocate them follow-up care on a case-by-case foundation.


Extra Singaporeans have reported poor psychological well being final yr, particularly younger adults aged 18-29, in keeping with the latest Nationwide Inhabitants Well being Survey by the Ministry of Well being. One other survey by psychological well being firm Mind lately discovered that Singaporean staff acquired worse psychological well being in comparison with staff within the Philippines and Indonesia. 

AIA and WhiteCoat’s Suppose Properly programme goals to carry such points to mild and unfold consciousness whereas selling a “supportive company surroundings” for psychological well-being by increasing entry to psychological well being assist and insurance coverage. 


The Suppose Properly initiative, which started in 2019, began by providing main care telehealth service with direct insurance coverage claims processing. It will definitely expanded to offer omnichannel entry to specialist care, home-based care, and now, psychological healthcare, through textual content, video, and in-person consultations. 

Apart from WhiteCoat, Mind, a fellow Singaporean firm, has sought partnerships with insurance coverage corporations to increase entry to company psychological wellness assist. Final yr, it landed main partnerships with the Swiss Life Community and MSIG Hong Kong to increase worker psychological well being options to their respective purchasers. 


“Employers have began acknowledging the significance of offering psychological well being assist to create a sustainable and wholesome office. By creating the primary insurer-backed, synchronous text-based psychological wellness service by way of our platform, we wish to positively affect office psychological well being by way of enhanced accessibility, comfort and privateness,” mentioned WhiteCoat CEO and founder Bryan Koh.


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