Wednesday, October 20, 2021
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NFT Artist pplpleasr and Fortune donate 214 ETH for brand new Ethereum-powered Philanthropic Fund

FORTUNE and digital artist pplpleasr have introduced the FORTUNE Journalism PleasrFund, a decentralized donor-advised fund run completely on the Ethereum blockchain via Endaoment. 

The PleasrFund is devoted to advancing impartial investigative journalism and applications that foster curiosity in sound reporting and journalistic integrity. 

Donations in Ethereum

The fund was initially seeded by a contribution of 214.55 ETH, roughly $165,000 when the contribution was made, representing half of the proceeds from FORTUNE and pplpleasr’s sequence of non-fungible tokens (NFTs). This fund will serve the general public curiosity, additional accountability, and transparency via journalism, and contribute to crucial considering and well-informed debate. 

In an public sale ending on August 9, 2021, FORTUNE and pplpleasr bought a restricted sequence of NFTs primarily based on pplpleasr’s paintings for FORTUNE’s digital “Crypto at a Turning Level” bundle and print journal cowl of the August/September 2021, “Crypto vs. Wall Road.” 

A sequence of 256 minted NFTs of the duvet have been bought for a set value of 1 ETH every, and three special-edition NFTs primarily based on the duvet have been auctioned off for 23.1, 45, and 105 ETH, respectively. 

“The FORTUNE Journalism PleasrFund is a pure subsequent step for us as one of many first mainstream shops to cowl decentralized finance and cryptocurrency, and a media firm is pushed by the aim of constructing enterprise higher for stakeholders,” acknowledged FORTUNE CEO Alan Murray in an announcement.

The preliminary beneficiaries of the fund are Report for America/The GroundTruth Mission, Inc., Institute for Nonprofit Information, Committee to Shield Journalists, Inc., and Reporters With out Borders, all of which have been chosen by FORTUNE and pplpleasr in cooperation with Endaoment. 

What’s Endaoment?

As the primary absolutely on-chain 501(c)(3) nonprofit group, Endaoment supplies greater than 1.5 million organizations with the infrastructure to course of over 150 completely different cryptocurrencies as donations. The scope of Endaoment’s attain has helped introduce the nonprofit group to the world of crypto. 

The FORTUNE Journalism PleasrFund requires that each one recipient organizations adhere to Endaoment’s funding coverage and be U.S.-based 501(c)(3) organizations. 

The organizations will obtain an preliminary disbursement of $165,000 from FORTUNE and pplpleasr, and people are invited to contribute to the FORTUNE Journalism PleasrFund both via cryptocurrencies or through PayPal. 

Entry to the donation web page for added contributions, and to the clear donation tracker, may be discovered right here. All funds will probably be distributed to recipient organizations in a well timed method, with month-to-month recurring grants ought to the fund have a stability in extra of $25,000 in any case preliminary grants are made.

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