Nice Bong on Twitter-
Whereas Rajamouli et al make cinematic spectacles rooted in Indian custom, making a world that to world audiences distinctive even in its over-the-topness, Bollywood retains on making MI or Quick and Livid clones with out the technical finesse. Why would Indians watch?
However that used to make these films earlier than too. After all they did, we had no selection. Now OTT offers us selection for almost free. Why would we go to the theater for a pale, dated, imitation?
Overlook artwork. Consider a film as a product. Why would you not differentiate it out of your rivals? When John Abraham within the trailer threatens world annihilation, all I might consider was Dr Evil in Austin Powers doing precisely the identical as spoof.
Even the key evil missile within the trailer is phallus-shaped, once more a callback virtually to Austin Powers, besides that is lifeless critical.
I want I might write the tales, not for any cause apart from I don’t need Bollywood, which I grew up loving, going like this. Downside is (and I say this having handled studios) selections are taken by entitled, tremendous privileged early 20s, as “VP of content material”
The choice is like this “cash heist, we want Indian cash heist”, “squid sport, we want Indian squid sport”. Due to the cultural balloon they keep in, any “Indian” story is international and “chalega naheen” as a result of they will’t join.