- Ford loved strong hybrid and electrical automobile gross sales within the second quarter.
- Mustang Mach-E gross sales climbed 46.5%, whereas the F-150 Lightning was up 76.9%.
- Bronco gross sales remained comparatively regular, however the Bronco Sport dropped 15.3%.
Electrical automobile adoption isn’t occurring as quick as some automakers predicted, however issues are wanting up at Ford. Within the second quarter, EV gross sales climbed 61.4% from final yr to hit 23,957 items.
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This introduced their year-to-date EV gross sales to 44,180 items, which is a 71.8% enhance from this time final yr. That’s a large soar, however we’re nonetheless speaking a few comparatively small variety of automobiles.
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Regardless, Mustang Mach-E gross sales climbed 46.5% to hit 12,645 items within the second quarter. The F-150 Lightning noticed gross sales climb 76.9% to 7,902 items, whereas the E-Transit generated 3,410 gross sales for a 95.5% enhance.
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Gross sales of hybrid automobiles elevated 55.6% to hit 53,822 items. That’s a brand new quarterly document and it’s largely on account of electrified pickups.
The Maverick Hybrid is main the best way as Ford offered 40,420 of them by the primary half of the yr. The corporate went on to say the Maverick Hybrid continues to be a conquest king as roughly 60% of consumers come from different manufacturers.
Ford’s second best-selling hybrid was the F-150. With 33,674 year-to-date gross sales, the truck has been widespread with shoppers and the facelifted variant has helped gross sales to “steadily” climb.
Issues get much less rosy whenever you take a look at Ford’s ICE-powered lineup as Bronco Sport gross sales have been down 15.3%, whereas the Escape fell 13.2%. Nonetheless, one of many greatest hits got here from the discontinuation of the Edge because the crossover was comparatively widespread and nonetheless generated 16,522 gross sales regardless of its latest loss of life. Which means it outsold the Mach-E in addition to the Ranger (13,257), Mustang (13,737), and E-Sequence (9,828).
Talking of overachieving ghosts, Ford offered 2,462 Transit Connects within the second quarter. The van was dropped in the USA after the 2023 mannequin yr and it seems there are nonetheless a number of hundred items remaining in stock, some with sizable reductions.
Whereas a brand new Expedition is true across the nook, gross sales of the present mannequin have been sturdy as 21,747 SUVs discovered a brand new residence in Q2. Moreover, Maverick gross sales have been up 81% to 38,052 items whereas Transit gross sales climbed 32% to 42,274 items.
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Ford Gross sales
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